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Please use this identifier to cite or link to this item: https://hdl.handle.net/2440/29430
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dc.contributor.authorThompson, B.-
dc.contributor.authorQuester, P.-
dc.contributor.editorShaw, R.-
dc.contributor.editorAdam, S.-
dc.contributor.editorMcDonald, H.-
dc.date.issued2002-
dc.identifier.citationProceedings of the 2002 Australian and New Zealand Marketing Academy Conference [online] / R.N. Shaw, S. Adam, and H. McDonald (eds.): pp. 2951-2959-
dc.identifier.isbn0730025624-
dc.identifier.urihttp://hdl.handle.net/2440/29430-
dc.descriptionInitially distributed as a CD ROM. Has since been published online.-
dc.language.isoen-
dc.publisherAustralian and New Zealand Marketing Academy-
dc.titleBrand equity through sponsorship signalling: The importance of leverage-
dc.typeConference paper-
dc.contributor.conferenceAustralian and New Zealand Marketing Academy Conference (2002 : Melbourne, Vic.)-
dc.publisher.placeCDROM-
pubs.publication-statusPublished-
dc.identifier.orcidQuester, P. [0000-0001-6872-6973]-
Appears in Collections:Aurora harvest 2
Business School publications

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