Adelaide Research & Scholarship
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https://hdl.handle.net/2440/29433
| Type: | Conference paper |
| Title: | The role of customer value in the market orientation practice: A qualitative investigation from a Dyad perspective |
| Author: | Chen, S. Quester, P. |
| Citation: | Proceedings of the 1st Services Marketing and Management Conference, 2002 / Jou, J. (ed./s), pp.CDROM 1-CDROM 8 |
| Part of: | Proceedings of the 1st Services Marketing and Management Conference |
| Publisher: | National Chiayi University |
| Publisher Place: | CDROM |
| Issue Date: | 2002 |
| Conference Name: | Services Marketing and Management Conference (1st : 2002 : Chiayi, Taiwan) |
| Editor: | Jou, J. |
| Appears in Collections: | Aurora harvest 2 Business School publications |
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