Adelaide Research & Scholarship
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https://hdl.handle.net/2440/29440
| Type: | Conference paper |
| Title: | The marketing strategy-performance relationship of Australian export market ventures |
| Author: | Julian, Craig C. O'Cass, Aron |
| Part of: | Marketing across Borders and Boundaries: Understanding Cross-Functional and Inter-Disciplinary Interfaces Within an Increasingly Global Environment |
| Publisher: | Academy of Marketing Science |
| Issue Date: | 2003 |
| ISBN: | 9780939783069 0939783061 |
| Conference Name: | Academy of Marketing Science World Marketing Congress (2003 : Perth, WA) |
| School/Discipline: | Business School |
| Statement of Responsibility: | Craig Julian, Aron O'Cass |
| Description (link): | http://www.ams-web.org/associations/213/files/conferences/2003%20wmc%20program.doc |
| Appears in Collections: | Business School publications |
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