Adelaide Research & Scholarship
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https://hdl.handle.net/2440/29446
| Type: | Conference paper |
| Title: | Developing a value-based scale measuring market orientation: the identical view of the firms and the customers |
| Author: | Chen, S. Quester, P. |
| Citation: | Proceedings of the 32nd EMAC Conference, 2003 / Saren, M., Wilson, A. (ed./s), pp.CDROM 1-CDROM 6 |
| Part of: | Proceedings of the 32nd EMAC Conference |
| Publisher: | University of Strathclyde |
| Publisher Place: | CDROM |
| Issue Date: | 2003 |
| Conference Name: | EMAC Conference (32nd : 2003 : Glasgow, Scotland) |
| Editor: | Saren, M. Wilson, A. |
| Appears in Collections: | Aurora harvest 2 Business School publications |
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