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Issue Date
Title
Author(s)
2008
Click here: The impact of new media on the encoding of persuasive messages in direct marketing
Cheung, M.
;
Congress of the Americas (2nd : 2008 : Mexico City, Mexico)
2008
Click here: The impact of new media on the encoding of persuasive messages in direct marketing
Cheung, M.
;
Annual Conference of the International Communication Association (58th : 2008 : Montreal, Canada)
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Author
1
Annual Conference of the Internat...
1
Congress of the Americas (2nd : 2...
Subject
2
discourse strategy
2
emails
2
message encoding
2
new media
2
persuasive communication
2
sales promotion