Adelaide Research & Scholarship
Please use this identifier to cite or link to this item:
https://hdl.handle.net/2440/31173
| Type: | Book chapter |
| Title: | Experiments versus surveys: Validity issues in research in marketing |
| Author: | Quester, P. |
| Citation: | Research methodology in commerce and management, 2004 / Sharma, R., Chahal, H. (ed./s), pp.251-264 |
| Publisher: | Anmol Publications Pvt. Ltd. |
| Publisher Place: | 4374/4B, Ansari Rd, Daryaganj, New Delhi - 110 002, India |
| Issue Date: | 2004 |
| ISBN: | 8126120541 |
| Editor: | Sharma, R. Chahal, H. |
| Description (link): | http://books.google.com.au/books?hl=en&id=wqfC6b08bTEC&dq=%22research+methodology+in+commerce+and+management%22&printsec=frontcover&source=web&ots=ovxB7Goe1H&sig=ytfHxtBjFs5iWydiWVHaDcJNPOM |
| Appears in Collections: | Aurora harvest 6 Business School publications |
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