Please use this identifier to cite or link to this item:
https://hdl.handle.net/2440/35923
Type: | Conference paper |
Title: | Exploring barriers and opportunities for relationship marketing implementation: A conceptual framework for events |
Author: | Plewa, C. |
Citation: | Proceedings of the 2nd International Conference for the ABBSA, 2006 / Ho, C. (ed./s), pp.CDROM1-CDROM19 |
Part of: | Proceedings of Australasian Business and Behavioural Sciences Association (ABBSA) Conference |
Publisher: | University of Adelaide |
Publisher Place: | CDROM |
Issue Date: | 2006 |
ISBN: | 0975189220 |
Conference Name: | Australasian Business and Behavioural Sciences Association Conference (2nd : 2006 : Adelaide, Australia) |
Editor: | Ho, C. |
Description (link): | http://www.commerce.adelaide.edu.au/abbsa2006/program/ |
Appears in Collections: | Aurora harvest 6 Business School publications |
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