Please use this identifier to cite or link to this item:
https://hdl.handle.net/2440/35942
Type: | Conference paper |
Title: | Drivers and barriers of mobile marketing: Perceptions from Australian marketing managers |
Author: | Rao Hill, S. |
Citation: | Proceedings of ANZMAC 2006/ Yunus Ali, Maria van Dessel (eds.) |
Publisher: | QUT |
Publisher Place: | CDROM |
Issue Date: | 2006 |
ISBN: | 1741071593 |
Conference Name: | Australia and New Zealand Marketing Academy Conference (2006 : Brisbane, QLD) |
Editor: | Ali, Y. Dessel, M. |
Appears in Collections: | Aurora harvest Business School publications |
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