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Issue Date
Title
Author(s)
2008
Click here: The impact of new media on the encoding of persuasive messages in direct marketing
Cheung, M.
;
Congress of the Americas (2nd : 2008 : Mexico City, Mexico)
2011
Factors affecting the design of electronic direct mail messages: Implications for professional communicators
Cheung, M.
2008
Click here: The impact of new media on the encoding of persuasive messages in direct marketing
Cheung, M.
;
Annual Conference of the International Communication Association (58th : 2008 : Montreal, Canada)
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Author
3
Cheung, M.
1
Annual Conference of the Internat...
1
Congress of the Americas (2nd : 2...
Subject
3
discourse strategy
3
new media
3
sales promotion
2
discourse structure
2
emails
2
field interviews
2
genre analysis
2
message encoding
1
Direct marketing
1
electronic direct mail (EDM)
.
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Date issued
1
2011
2
2008