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Please use this identifier to cite or link to this item: https://hdl.handle.net/2440/41058
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dc.contributor.authorQuester, P.-
dc.contributor.authorKarunaratna, A.-
dc.contributor.authorLim, A.-
dc.contributor.editorChetty, S.-
dc.contributor.editorCollins, B.-
dc.date.issued2001-
dc.identifier.citationConference Proceedings: Australian and New Zealand Marketing Academy Conference. 1st - 5th December 2001, Massey University [online] / Sylvie Chetty and Brett Collins (eds.), www1-www8-
dc.identifier.isbn0473082063-
dc.identifier.urihttp://hdl.handle.net/2440/41058-
dc.descriptionInitially published as a CD-ROM. Has since been made available online.-
dc.description.urihttp://smib.vuw.ac.nz:8081/WWW/ANZMAC2001/home.htm-
dc.language.isoen-
dc.publisherCOLLEGE OF BUSINESS MASSEY UNIVERSITY NEW ZEALAND-
dc.titleThe product involvement/brand loyalty link: An empirical examination-
dc.typeConference paper-
dc.contributor.conferenceAustralian and New Zealand Marketing Academy Conference (2001 : Auckland, New Zealand)-
dc.publisher.placeMASSEY UNIVERSITY NEW ZEALAND-
pubs.publication-statusPublished-
dc.identifier.orcidQuester, P. [0000-0001-6872-6973]-
Appears in Collections:Aurora harvest 6
Business School publications

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