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https://hdl.handle.net/2440/43092
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Type: | Journal article |
Title: | Direct-to-consumer advertising under the radar: the need for realistic drugs policy in Australia |
Author: | Mackenzie, F. Jordens, C. Ankeny, R. McPhee, J. Kerridge, I. |
Citation: | Internal Medicine Journal, 2007; 37(4):224-228 |
Publisher: | Blackwell Publishing Asia |
Issue Date: | 2007 |
ISSN: | 1444-0903 1445-5994 |
Statement of Responsibility: | F. J. Mackenzie, C. F. C. Jordens, R. A. Ankeny, J. McPhee and I. H. Kerridge |
Abstract: | Direct-to-consumer advertising of prescription medicines (DTCA-PM) is currently banned in Australia. DTCA-PM is thought to increase health-care costs by increasing demand for drugs that are both expensive and potentially harmful. However, DTCA-PM is occurring in Australia despite the current prohibition. We argue that successful regulation of the practice has been undermined as a result of changes brought about by the ongoing communications revolution, the increasing centrality of patient choice in medical decision-making and the impossibility of drawing and maintaining a sharp distinction between information and advertising. The prohibition is further threatened by recent international trade agreements. These factors make DTCA-PM inevitable and legislative and professional bodies need to acknowledge this to create a more effective health-care policy. |
Keywords: | Humans Information Dissemination Decision Making Health Policy Advertising Drug Industry Patient Participation Australia |
Description: | The definitive version is available at www.blackwell-synergy.com |
DOI: | 10.1111/j.1445-5994.2006.01298.x |
Published version: | http://dx.doi.org/10.1111/j.1445-5994.2006.01298.x |
Appears in Collections: | Aurora harvest 6 History publications |
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