Adelaide Research & Scholarship
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https://hdl.handle.net/2440/43154
| Type: | Conference paper |
| Title: | The role of involvement in the congruence-attitude relationship |
| Author: | Turner, K. Rao Hill, S. |
| Citation: | Proceedings of ANZMAC 2007, 2007 / Ken Deans, (ed./s), pp.491-500 |
| Part of: | Proceedings of ANZMAC 2007 |
| Publisher: | Australia & NZ Marketing Academy |
| Publisher Place: | CDROM |
| Issue Date: | 2007 |
| Conference Name: | ANZMAC 2007 (Dec. 2007 : Dunedin, NZ) |
| Editor: | Ken Deans, |
| Description: | Invalid ISBN 9781877156299 as shown on the publication |
| Published version: | http://pandora.nla.gov.au/pan/25410/20080806-0000/smib.vuw.ac.nz_8081/WWW/ANZMAC2007/listByAuthor.html |
| Appears in Collections: | Aurora harvest Business School publications |
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