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https://hdl.handle.net/2440/43946
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DC Field | Value | Language |
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dc.contributor.author | Rao Hill, S. | - |
dc.contributor.author | Lu, V. | - |
dc.contributor.editor | Thyne, D. | - |
dc.contributor.editor | Deans, D. | - |
dc.date.issued | 2007 | - |
dc.identifier.citation | Australian and New Zealand Marketing Academy (ANZMAC) Conference 2007: 3Rs - reputation, responsibility, relevance / Maree Thyne, Kenneth R. Deans and Juergen Gnoth (eds.):pp.2997-3006 | - |
dc.identifier.uri | http://hdl.handle.net/2440/43946 | - |
dc.description | ANZMAC 2007: Reputation, Responsibility, Relevance Invalid ISBN 9781877156299 as shown on the publication | - |
dc.description.abstract | As the global marketplace becomes increasingly more integrated, exporting has emerged as the most popular expansion strategy for international firms. In this context, e-services have emerged as a profitable and competitive industry attracting considerable attention. However, literature has not reached a consensus on how to best categorise e-services, and surprisingly the performance of e-service providers has not been nvestigated in an exporting context. This study attempts to fill these gaps by proposing a categorisation scheme for e-services, and suggesting a conceptual framework about the performance of e-services exporters. | - |
dc.description.statementofresponsibility | Sally Rao and Vinh Lu | - |
dc.language.iso | en | - |
dc.publisher | ANZMA | - |
dc.rights | © 2007 ANZMAC | - |
dc.source.uri | http://pandora.nla.gov.au/pan/25410/20080806-0000/smib.vuw.ac.nz_8081/WWW/ANZMAC2007/listByAuthor.html | - |
dc.title | E-service export performance: A preliminary conceptual framework | - |
dc.type | Conference paper | - |
dc.contributor.conference | Australian & New Zealand Marketing Academy Conference (2007 : University of Otago, Dunedin, NZ) | - |
dc.publisher.place | CDROM | - |
pubs.publication-status | Published | - |
dc.identifier.orcid | Rao Hill, S. [0000-0002-0118-2841] | - |
Appears in Collections: | Aurora harvest Business School publications |
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