Please use this identifier to cite or link to this item:
https://hdl.handle.net/2440/43947
Type: | Conference paper |
Title: | The empirical link between the internet, firm-specific characteristics, market characteristics, export marketing strategy and performance |
Author: | Lu, V. Julian, C. |
Citation: | Australian and New Zealand Marketing Academy (ANZMAC) Conference 2007: 3Rs - reputation, responsibility, relevance / Maree Thyne, Kenneth R. Deans and Juergen Gnothpp (eds.):pp.1354-1360 |
Publisher: | ANZMA |
Publisher Place: | CDROM |
Issue Date: | 2007 |
Conference Name: | Australian & New Zealand Marketing Academy Conference (2007 : University of Otago, Dunedin, NZ) |
Editor: | Thyne, D. Deans, D. |
Statement of Responsibility: | Vinh Nhat Lu and Craig C. Julian |
Abstract: | This study examines the impact of the Internet, firm-specific characteristics, market characteristics, and export marketing strategy on export marketing performance. The unit of analysis was an individual product/market export venture. The findings indicate that when the Internet was used for communication and to provide the firm with a competitive advantage it had a significant impact on the export marketing performance of the export market ventures in the sample. Firm-specific characteristics and export marketing strategy also had a significant impact on export marketing performance. |
Description: | ANZMAC 2007: Reputation, Responsibility, Relevance Invalid ISBN 9781877156299 as shown on the publication |
Rights: | © 2007 ANZMAC |
Published version: | http://pandora.nla.gov.au/pan/25410/20080806-0000/smib.vuw.ac.nz_8081/WWW/ANZMAC2007/listByAuthor.html |
Appears in Collections: | Aurora harvest 6 Business School publications |
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