Adelaide Research & Scholarship
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https://hdl.handle.net/2440/46563
| Type: | Journal article |
| Title: | Measuring your brand's performance - a simple method with strong theoretical underpinnings |
| Author: | Lockshin, L. Habel, C. |
| Citation: | Australian and New Zealand Wine Industry Journal, 2004; 19(6):49-52 |
| Publisher: | Wine Publishers Pty Ltd |
| Issue Date: | 2004 |
| ISSN: | 0819-2421 |
| Appears in Collections: | Aurora harvest Business School publications |
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