Adelaide Research & Scholarship
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https://hdl.handle.net/2440/48097
| Type: | Journal article |
| Title: | Direct-to-consumer advertising is more profitable if it is misleading (letter) |
| Author: | Mansfield, P. Mintzes, B. |
| Citation: | New Zealand Medical Journal, 2003; 116(1182):U610- |
| Publisher: | Southern Colour Print |
| Issue Date: | 2003 |
| ISSN: | 1175-8716 1175-8716 |
| Statement of Responsibility: | Peter R Mansfield; Barbara Mintzes |
| Keywords: | Pharmaceutical Preparations Deception Advertising Drug Industry New Zealand Drug Prescriptions |
| Description: | Copyright © NZMA |
| Published version: | http://www.nzma.org.nz/journal/116-1182/610/ |
| Appears in Collections: | Aurora harvest General Practice publications |
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