Adelaide Research & Scholarship
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https://hdl.handle.net/2440/49803
| Type: | Conference paper |
| Title: | Driver or passenger? The link between marketing and continuous improvement? |
| Author: | Plewa, C. Low, D. Sloan, T. |
| Citation: | Proceedings of the 9th International CINet Conference: Radical Challenges in Innovation Management, 2008;. pp.1-11 |
| Publisher: | CIN |
| Publisher Place: | www |
| Issue Date: | 2008 |
| Conference Name: | International CINet Conference (9th : 2008 : Valencia, Spain) |
| Appears in Collections: | Aurora harvest 5 Business School publications |
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