Please use this identifier to cite or link to this item:
https://hdl.handle.net/2440/54698
Type: | Conference paper |
Title: | Is there more information in best worst choice data? Using the variance-covariance matrix to consider consumer heterogeneity |
Author: | Mueller, S. Rungie, C. Goodman, S. Lockshin, L. Cohen, E. |
Citation: | Proceedings of the 4th International Conference of the Academy of Wine Business Research, 17-19 July, 2008; |
Publisher: | AWBR |
Publisher Place: | Italy |
Issue Date: | 2008 |
Conference Name: | International Conference of the Academy of Wine Business Research (4th : 2008 : Siena, Italy) |
Statement of Responsibility: | Mueller, S., Rungie, C., Goodman, S., Lockshin, L. and Cohen, E. |
Description (link): | http://academyofwinebusiness.com/?page_id=230 |
Appears in Collections: | Aurora harvest 5 Business School publications |
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