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https://hdl.handle.net/2440/55613
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Type: | Journal article |
Title: | A computerised adaptation of the repertory grid methodology as a useful tool to elicit older consumers' perceptions of foods |
Author: | Russell, Catherine Georgina Cox, D. N. |
Citation: | Food Quality and Preference, 2003; 14(8):681-691 |
Publisher: | Elsevier |
Issue Date: | 2003 |
ISSN: | 0950-3293 |
School/Discipline: | School of Population Health and Clinical Practice : General Practice |
Statement of Responsibility: | C. G. Russell and D. N. Cox |
Abstract: | With an ageing population in industrialised countries, there is a need to understand older consumers’ perceptions of foods in order to improve marketing and maintain nutritional status. Individual interviews may be a preferred elicitation method but are time-consuming to administer and analyse. A computerised adaptation of the repertory grid methodology (RGM) was utilised to elicit older consumers (65–75 years, n=48) perceptions of 14 meat and fish products. Generalised Procrustes and χ2 analysis found some differences in perceptions (P<0.01) by gender. Consequently two product maps were produced characterising perceptions, with two explainable dimensions on each map characterised, generally, as ‘processed’–‘good quality’ and ‘light’/‘healthy’–‘heavy’/‘fatty’. A cross-modality task and further analysis found no evidence of differences in responses according to computer mouse inexperience (52%). Hence, with meaningful results obtained, a computerised adaptation of RGM was considered an appropriate method to use with older consumers. |
Keywords: | Elderly; Meat; Preference; Computerisation; Food choice |
DOI: | 10.1016/S0950-3293(03)00060-0 |
Description (link): | http://www.elsevier.com/wps/find/journaldescription.cws_home/405859/description#description |
Appears in Collections: | General Practice publications |
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