Market drivers of service export performance: An eclectic perspective

Abstract

Service exports play an increasingly crucial role in the prosperity of global and national economies. Nevertheless, the service sector is under-researched and under-serviced. Very limited attention has been given to the performance of service exporters. Based on the eclectic paradigm, this study investigates how host government policies, competitive intensity, and technological turbulence determine the performance of 254 Australian service exporters. The research findings indicate that the favourability of host government policies has both direct and indirect impact on the performance of service firms. However, neither technological turbulence nor competitive intensity significantly influences their exporting success. The study contributes to the theoretical development of international services marketing and export marketing literature, and provides important implications to business practitioners.