Adelaide Research & Scholarship
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https://hdl.handle.net/2440/57329
| Type: | Conference paper |
| Title: | The power of identification: using uses and gratification theory to understand the effects of brand placement within reality television |
| Author: | Sherman, C. Crouch, R. |
| Citation: | Proceedings of the 38th European Marketing Academy Conference (EMAC 2009) |
| Publisher: | Audencia Nantes School of Management |
| Publisher Place: | CD |
| Issue Date: | 2009 |
| Conference Name: | European Marketing Academy Annual Conference (38th : 2009 : Nantes, France) |
| Appears in Collections: | Aurora harvest Business School publications |
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