Please use this identifier to cite or link to this item:
https://hdl.handle.net/2440/58020
Type: | Conference paper |
Title: | Competitive benefits: An outcome approach to marketing in the new economy |
Author: | Goodman, S. |
Citation: | British Academy of Management Conference Proceedings, 2003. |
Publisher: | BAM |
Publisher Place: | Harrogate |
Issue Date: | 2003 |
Conference Name: | British Academy of Management Conference (2003 : Harrogate, U.K.) |
Rights: | Copyright status unknown |
Appears in Collections: | Aurora harvest 5 Business School publications |
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