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https://hdl.handle.net/2440/60275
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DC Field | Value | Language |
---|---|---|
dc.contributor.author | Quester, P. | - |
dc.contributor.author | Karunaratna, A. | - |
dc.contributor.author | Chong, I. | - |
dc.contributor.editor | O'Cass, A. | - |
dc.date.issued | 2000 | - |
dc.identifier.citation | Proceedings of ANZMAC 2000 Visionary marketing for the 21st century: Facing the challenge, 2000: pp.1019-1024 | - |
dc.identifier.isbn | 0868579785 | - |
dc.identifier.uri | http://hdl.handle.net/2440/60275 | - |
dc.description.abstract | An empirical study involving 288 respondents examined whether the assimilation model of acculturation is more valid than the ‘unique behaviour’ model in the case of Australian-Chinese consumers. Chinese Australian consumers exhibiting contrasting degrees of acculturation provided information regarding several aspects of consumer behaviour, including information search, product evaluation, purchase behaviour and post-purchase evaluation in the case of a particular product category, namely cars. Results suggested that both views are valid and demonstrated the need for further research in this area. | - |
dc.description.statementofresponsibility | Pascale G. Quester, Amal Karunaratna and Irene Chong | - |
dc.language.iso | en | - |
dc.publisher | ANZMAC | - |
dc.rights | Copyright status unknown | - |
dc.source.uri | http://smib.vuw.ac.nz:8081/www/ANZMAC2000/CDsite/confprog.htm#session1 | - |
dc.title | Acculturation and consumer behaviour: The case of Chinese Australian consumers | - |
dc.type | Conference paper | - |
dc.contributor.conference | ANZMAC (2000 : Gold Coast, Australia) | - |
dc.publisher.place | Australia | - |
pubs.publication-status | Published | - |
dc.identifier.orcid | Quester, P. [0000-0001-6872-6973] | - |
Appears in Collections: | Aurora harvest Business School publications |
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