Adelaide Research & Scholarship
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https://hdl.handle.net/2440/60276
| Type: | Conference paper |
| Title: | A resource-based view of sponsorship management and implementation - resource identification and categorisation |
| Author: | Farrelly, F. Fahy, J. Quester, P. |
| Citation: | Proceedings of ANZMAC 2000 Australian & New Zealand Marketing Academy Conference - Visionary Marketing for the 21st Century: Facing the Challenge, 2000: pp.327-332 |
| Publisher: | Australian & New Zealand Marketing Academy |
| Issue Date: | 2000 |
| ISBN: | 0868579785 |
| Conference Name: | ANZMAC (2000 : Gold Coast, Australia) |
| Editor: | O'Cass, A. |
| Rights: | Copyright status unknown |
| Appears in Collections: | Aurora harvest 5 Business School publications |
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