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https://hdl.handle.net/2440/67042
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Type: | Journal article |
Title: | The impact of Australia's new graphic cigarette packet warnings on smokers' beliefs and attitudes |
Author: | Miller, C. Hill, D. Quester, P. Hiller, J. |
Citation: | Australasian Marketing Journal, 2011; 19(3):181-188 |
Publisher: | Australian & New Zealand Marketing Academy |
Issue Date: | 2011 |
ISSN: | 1441-3582 1839-3349 |
Statement of Responsibility: | Caroline L. Miller, David J. Hill, Pascale G. Quester and Janet E. Hiller |
Abstract: | <jats:p>In 2006 Australia introduced graphic health warnings (GHW) on cigarette packets, depicting a range of tobacco-related pathology. This intervention, controlling the appearance of a consumer product, was designed to raise consumers’ awareness of the harms of tobacco use, motivate quitting, and discourage uptake of smoking.</jats:p><jats:p>This study applies the reasoned action approach to assess the relevance of GHW-related beliefs and attitudes to smokers’ behavioural intentions and smoking behaviour.</jats:p><jats:p>A sample of 587 smokers was recruited through a random representative population survey in 2005, prior to the introduction of new warnings. A subset of 158 was followed up a year later.</jats:p><jats:p>The results show that GHW-related beliefs and attitudes were predictive of intention to quit smoking. Intentions to quit were, in turn, predictive of quitting behaviour as measured in the follow up stage. New GHW warnings, smokers are presumed to have been exposed to, were also associated with changes in beliefs over time.</jats:p> |
Keywords: | Pack warnings Theory of Reasoned Action Smoking Intention to quit |
Rights: | Copyright 2011 Australian and New Zealand Marketing Academy. Published by Elsevier Ltd. All rights reserved. |
DOI: | 10.1016/j.ausmj.2011.05.004 |
Description (link): | http://www.elsevier.com/wps/find/journaldescription.cws_home/717638/description#description |
Published version: | http://dx.doi.org/10.1016/j.ausmj.2011.05.004 |
Appears in Collections: | Aurora harvest Public Health publications |
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