Please use this identifier to cite or link to this item: https://hdl.handle.net/2440/69581
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dc.contributor.authorCheung, M.en
dc.date.issued2010en
dc.identifier.citationProceedings of the 8th Annual International Conference on Communication and Mass Media, held in Athens, Greece, 17-20 May 2010en
dc.identifier.urihttp://hdl.handle.net/2440/69581-
dc.language.isoenen
dc.rightsCopyright status unknownen
dc.titleThe branding of quality liquor as a symbolic effort to bring China forward culturally: A comparison of Wuliangye with Absolut Vodkaen
dc.typeConference paperen
dc.contributor.conferenceAnnual International Conference on Communication and Mass Media (8th : 2010 : Athens, Greece)en
pubs.publication-statusPublisheden
Appears in Collections:Aurora harvest
Media Studies publications

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