Adelaide Research & Scholarship
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https://hdl.handle.net/2440/69587
| Type: | Conference item |
| Title: | Click here: The impact of new media on the encoding of persuasive messages in direct marketing |
| Author: | Cheung, M. |
| Citation: | The 58th Annual Conference of the International Communication Association (ICA), held in Montreal Canada 2008 |
| Issue Date: | 2008 |
| Conference Name: | Annual Conference of the International Communication Association (58th : 2008 : Montreal, Canada) |
| Rights: | Copyright status unknown |
| Description (link): | http://www.icahdq.org |
| Appears in Collections: | Aurora harvest 5 Media Studies publications |
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