Adelaide Research & Scholarship
Please use this identifier to cite or link to this item:
https://hdl.handle.net/2440/76542
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| Type: | Journal article |
| Title: | Celebrity co-branding partners as irrelevant brand information in advertisements |
| Author: | Ilicic, J. Webster, C. |
| Citation: | Journal of Business Research, 2013; 66(7):941-947 |
| Publisher: | Elsevier Science Inc |
| Issue Date: | 2013 |
| ISSN: | 0148-2963 |
| Statement of Responsibility: | Jasmina Ilicic, Cynthia M. Webster |
| Keywords: | Dilution celebrity co-branding match-up judgment beliefs |
| Rights: | Copyright © 2011 Elsevier Inc. All rights reserved. |
| DOI: | 10.1016/j.jbusres.2011.12.014 |
| Published version: | http://dx.doi.org/10.1016/j.jbusres.2011.12.014 |
| Appears in Collections: | Aurora harvest 4 Business School publications |
Files in This Item:
| File | Description | Size | Format | |
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| RA_hdl_76542.pdf Restricted Access | Restricted Access | 144.66 kB | Adobe PDF | View/Open |
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