Adelaide Research & Scholarship
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https://hdl.handle.net/2440/92009
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| Type: | Journal article |
| Title: | Smoker's recall of fear appeal imagery: examining the effect of fear intensity and fear type |
| Author: | Rayner, E. M Baxter, S. Ilicic, J. |
| Citation: | Australasian Marketing Journal, 2015; 23(1):61-66 |
| Publisher: | Elsevier |
| Issue Date: | 2015 |
| ISSN: | 1441-3582 1839-3349 |
| Statement of Responsibility: | Ethan Rayner, Stacey M. Baxter, Jasmina Ilicic |
| Abstract: | Abstract not available |
| Keywords: | Fear; Intensity; Physical harm; Social harm; Recall |
| Description: | Abstract written in English and Chinese |
| Rights: | © 2014 Australian and New Zealand Marketing Academy. Published by Elsevier Ltd. All rights reserved. |
| DOI: | 10.1016/j.ausmj.2014.11.003 |
| Published version: | http://dx.doi.org/10.1016/j.ausmj.2014.11.003 |
| Appears in Collections: | Aurora harvest 7 Business School publications |
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