Adelaide Research & Scholarship
Browsing "Business School publications" by Author Pappu, R.
Showing results 1 to 10 of 10
Preview | Issue Date | Title | Author(s) |
| 2006 | A consumer-based method for retailer equity measurement: results of an empirical study | Pappu, R.; Quester, P. |
| 2006 | Consumer-based brand equity and country-of-origin relationships | Pappu, R.; Quester, P.; Cooksey, R. |
| 2005 | Consumer-based brand equity: improving the measurement - empirical evidence | Pappu, R.; Quester, P.; Cooksey, R. |
| 2010 | Country equity: Conceptualization and empirical evidence | Pappu, R.; Quester, P. |
| 2007 | Country image and consumer-based brand equity: relationships and implications for international marketing | Pappu, R.; Quester, P.; Cooksey, R. |
| 2008 | Does brand equity vary between department stores and clothing stores? Results of an empirical investigation | Pappu, R.; Quester, P. |
| 2006 | Does customer satisfaction lead to improved brand equity? An empirical examination of two categories of retail brands | Pappu, R.; Quester, P. |
| 2016 | How does brand innovativeness affect brand loyalty? | Pappu, R.; Quester, P. |
| 2005 | Measuring retailer equality: An empirical study | Pappu, R.; Quester, P.; Bhagat, P.; International Conference on Retailing and Sourcing : Challenges and Opportunities (2005 : New Delhi) |
| 2005 | Store satisfaction and retailer equity: preliminary results of an empirical study | Pappu, R.; Quester, P.; Varadarajan, R.; Rao, C.; Ahmed, Z.; Academy for Global Business Advancement Conference (2005 : New Delhi, India) |