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Results 11-15 of 15 (Search time: 0.002 seconds).
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Issue Date
Title
Author(s)
2006
A consumer-based method for retailer equity measurement: results of an empirical study
Pappu, R.
;
Quester, P.
2006
The influence of product/nudity congruence on advertising effectiveness
Sherman, C.
;
Quester, P.
2006
The effect of a university's market orientation on the industry partner's relationship perception and satisfaction
Plewa, C.
;
Quester, P.
2006
Satisfaction with university-industry relationships: the impact of commitment, trust and championship
Plewa, C.
;
Quester, P.
2006
Organisational culture differences and market orientation: an exploratory study of barriers to university-industry relationships
Plewa, C.
;
Quester, P.
;
Baaken, T.
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Author
4
Plewa, C.
3
Pappu, R.
1
ACR Conference-Borderless Consump...
1
Arthur, D.
1
Baaken, T.
1
Beaujanot, A.
1
Burton, R.
1
Chen, S.
1
Cooksey, R.
1
Crouch, R.
.
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Subject
3
Australia
2
commitment
2
market orientation
2
satisfaction
2
trust
1
Advertising
1
barriers
1
Brands
1
champions
1
championship.
.
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