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Issue Date
Title
Author(s)
2003
Modelling the effects of firm-specific and environmental characteristics on export marketing performance
O'Cass, Aron
;
Julian, Craig C.
2003
The marketing strategy-performance relationship of Australian export market ventures
Julian, Craig C.
;
O'Cass, Aron
;
Academy of Marketing Science World Marketing Congress (2003 : Perth, WA)
2003
Export marketing: perspectives from the land down under
Julian, Craig C.
;
O'Cass, Aron
;
Academy of Marketing Science World Marketing Congress (2003 : Perth, WA)
2003
Examining firm and environmental influences on export marketing mix strategy and export performance of australian exporters
O'Cass, Aron
;
Julian, Craig C.
2003
The effect of industry structure, learning and innovation on brand performance
Julian, Craig C.
;
O'Cass, Aron
;
Weerawardena, Jay
;
Australia and New Zealand Marketing Academy Conference (2003 : Adelaide, S.A.)
;
ANZMAC 2003
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Author
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Academy of Marketing Science Worl...
1
ANZMAC 2003
1
Australia and New Zealand Marketi...
1
Weerawardena, Jay