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Preview	Issue Date	Title	Author(s)
	2005	The effectiveness of green advertising: An Australian empirical study	Quester, P.; Lacar, F.; Singh, T.; Evanschitzky, H.; Schellhase, R.; Biennial World Marketing Congress (12th : 2005 : Muenster, Germany)
	2005	Science marketing: Best practice, research agenda and a conceptual framework	Baaken, T.; Plewa, C.; Quester, P.; DeMoranville, C.; Biennial World Marketing Congress (12th : 2005 : Muenster, Germany)
	2005	Developing a value-based measure of market orientation in an interactive service relationship	Chen, S.; Quester, P.
	2005	The Effect of a university’s market orientation on the industry partners’ relationship perception and satisfaction	Quester, P.; Plewa, C.; International Conference/Workshop on Buiness, Technology and Competitive Intelligence (1st : 2005 : Tokyo, Japan)
	2005	Fear in advertising: The influence of consumers' product involvement and culture	Cochrane, L.; Quester, P.
	2005	Investigating large scale sponsorship relationships as co-marking alliances	Farrelly, F.; Quester, P.
	2005	Consumer-based brand equity: improving the measurement - empirical evidence	Pappu, R.; Quester, P.; Cooksey, R.
	2005	Defending the Co-Branding Benefits of Sponsorship B2B Partnerships: The Case of Ambush Marketing	Farrelly, F.; Quester, P.; Greyser, S.
	2005	Examining important relationship quality constructs of the focal sponsorship exchange	Farrelly, F.; Quester, P.
	2005	A collaborative interest model of relational coordination and empirical results	Medlin, C.; Aurifeille, J.; Quester, P.