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Issue Date
Title
Author(s)
2003
Export marketing: perspectives from the land down under
Julian, Craig C.
;
O'Cass, Aron
;
Academy of Marketing Science World Marketing Congress (2003 : Perth, WA)
2004
Industry structure in marketing strategy and brand performance
O'Cass, Aron
;
Weerawardena, Jay
;
Julian, Craig C.
;
Australia and New Zealand Marketing Academy Conference (2004 : Wellington, N.Z.)
2004
The antecedents of export marketing performance: An Australian perspective
Julian, Craig C.
;
O'Cass, Aron
2003
Export marketing performance: A study of Thailand firms
Julian, Craig C.
2003
Examining firm and environmental influences on export marketing mix strategy and export performance of australian exporters
O'Cass, Aron
;
Julian, Craig C.
2002
Drivers and outcomes of export marketing performance in a developing country context
Julian, Craig C.
;
O'Cass, Aron
2003
Top management teams of international joint ventures in Thailand: the effects of heterogeneity on group processes and goal attainment
Julian, Craig C.
;
Mueller, Carolyn
;
Wachter, Renee
;
Van Deusen, Cheryl
2003
The effect of industry structure, learning and innovation on brand performance
Julian, Craig C.
;
O'Cass, Aron
;
Weerawardena, Jay
;
Australia and New Zealand Marketing Academy Conference (2003 : Adelaide, S.A.)
;
ANZMAC 2003
2006
Does industry matter? Examining the role of industry structure and organizational learning in innovation and brand performance
Weerawardena, Jay
;
O'Cass, Aron
;
Julian, Craig C.
2004
The role of the internet in export marketing: The case of Lebanon
Ahmed, Zafar U.
;
Julian, Craig C.
;
Baalbaki, Imad
;
Hadidian, Tamar V.
;
AIB Southeast Asia Regional Conference (2004 : Macau, SAR, China)
Discover
Author
10
O'Cass, Aron
5
Ahmed, Zafar U.
4
AIB Southeast Asia Regional Confe...
4
Baalbaki, Imad
4
Hadidian, Tamar V.
3
Weerawardena, Jay
2
Academy of Marketing Science Worl...
2
IAWBMMD Conference (2004 : Gold C...
1
Academy for Global Business Advan...
1
Ali, Y.
.
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Subject
1
Organizational learning; Innovati...
1
organizational learning; innovati...
Date issued
1
2006
13
2004
9
2003
1
2002