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Results 11-20 of 24 (Search time: 0.006 seconds).
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PreviewIssue DateTitleAuthor(s)
2003Export marketing: perspectives from the land down underJulian, Craig C.; O'Cass, Aron; Academy of Marketing Science World Marketing Congress (2003 : Perth, WA)
2004Industry structure in marketing strategy and brand performanceO'Cass, Aron; Weerawardena, Jay; Julian, Craig C.; Australia and New Zealand Marketing Academy Conference (2004 : Wellington, N.Z.)
2004The antecedents of export marketing performance: An Australian perspectiveJulian, Craig C.; O'Cass, Aron
2003Export marketing performance: A study of Thailand firmsJulian, Craig C.
2003Examining firm and environmental influences on export marketing mix strategy and export performance of australian exportersO'Cass, Aron; Julian, Craig C.
2002Drivers and outcomes of export marketing performance in a developing country contextJulian, Craig C.; O'Cass, Aron
2003Top management teams of international joint ventures in Thailand: the effects of heterogeneity on group processes and goal attainmentJulian, Craig C.; Mueller, Carolyn; Wachter, Renee; Van Deusen, Cheryl
2003The effect of industry structure, learning and innovation on brand performanceJulian, Craig C.; O'Cass, Aron; Weerawardena, Jay; Australia and New Zealand Marketing Academy Conference (2003 : Adelaide, S.A.); ANZMAC 2003
2006Does industry matter? Examining the role of industry structure and organizational learning in innovation and brand performanceWeerawardena, Jay; O'Cass, Aron; Julian, Craig C.
2004The role of the internet in export marketing: The case of LebanonAhmed, Zafar U.; Julian, Craig C.; Baalbaki, Imad; Hadidian, Tamar V.; AIB Southeast Asia Regional Conference (2004 : Macau, SAR, China)