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Issue Date
Title
Author(s)
2004
New insights for managing sport sponsorship: Applying the resource based view of the firm
Argus, K.
;
Farrelly, F.
;
Quester, P.
;
Wiley, J.
;
Australia and New Zealand Marketing Academy Conference (2004 : Wellington, N.Z.)
2004
Modelling successful innovation-oriented university-industry relationships
Plewa, C.
;
Quester, P.
;
Chapman, R.
;
International CI Net Conference (5th : 2004 : Sydney, N.S.W.)
2004
Experiments versus surveys: Validity issues in research in marketing
Quester, P.
;
Sharma, R.
;
Chahal, H.
2004
A new model of fan loyalty: Emotionally bonded involvement
Argus, K.
;
Farrelly, F.
;
Quester, P.
;
Wiley, J.
;
Australia and New Zealand Marketing Academy Conference (2004 : Wellington, N.Z.)
2004
Marketing orientation in university-industry linkages
Plewa, C.
;
Quester, P.
;
Baaken, T.
;
Wiley, J.
;
Australia and New Zealand Marketing Academy Conference (2004 : Wellington, N.Z.)
2004
Product involvement and humour in advertising: An Australian empirical study
Cochrane, L.
;
Quester, P.
2004
'Champions' and university-industry relationships
Plewa, C.
;
Quester, P.
;
Varey, R.
;
International Colloquium in Relationship Marketing (2004 : Hamilton, N.Z.)
2004
Competitive advantage through sponsorship: A conceptual model and research propositions
Fahy, J.
;
Farrelly, F.
;
Quester, P.
2004
Do product components and their country-of-origin influence product evaluations?
Karunaratna, A.
;
Quester, P.
;
Johnson, L.
2004
Who's afraid of that ad? Applying segmentation to the protection motivation model
Arthur, D.
;
Quester, P.
Discover
Author
3
Australia and New Zealand Marketi...
3
Farrelly, F.
3
Plewa, C.
3
Wiley, J.
2
Argus, K.
1
Arthur, D.
1
Baaken, T.
1
Chahal, H.
1
Chapman, R.
1
Cochrane, L.
.
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Subject
2
university-industry relationships
1
brands
1
Competitive advantage
1
component systems
1
country of origin
1
halo
1
individual/champion
1
market orientation
1
relationship development process
1
relationship marketing
.
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