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Results 61-70 of 130 (Search time: 0.002 seconds).
Item hits:
PreviewIssue DateTitleAuthor(s)
2001Sponsorship opportunities and guidelinesQuester, P.
2000Globalisation ou internationalisation: une mthode d'analyse fonde sur les profils d'implicationAurifeille, J.; Quester, P.; Fabbe-Costes, N.; Colin, J.; Pache, G.
2007Management of multi-sectoral innovation networksRampersad, G.; Quester, P.; Troshani, I.; Magnusson, D.; International CINet Conference (8th : 2007 : Gothenburg, Sweden)
2000The art and craft of sponsorshipQuester, P.
2007Country image and consumer-based brand equity: relationships and implications for international marketingPappu, R.; Quester, P.; Cooksey, R.
2001The product involvement/brand loyalty link: An empirical examinationQuester, P.; Karunaratna, A.; Lim, A.; Chetty, S.; Collins, B.; Australian and New Zealand Marketing Academy Conference (2001 : Auckland, New Zealand)
2001A collaborative interest model of relational coordination: Examining relational norms as actor bondsMedlin, C.; Quester, P.; Hakansson, H.; Solberg, C.; Huemer, L.; Annual Industrial Marketing & Purchasing Conference (17th : 2001 : Oslo, Norway)
2005Science marketing: Best practice, research agenda and a conceptual frameworkBaaken, T.; Plewa, C.; Quester, P.; DeMoranville, C.; Biennial World Marketing Congress (12th : 2005 : Muenster, Germany)
2002Inter-firm trust: two theoretical dimensions versus a global measureMedlin, C.; Quester, P.; Batt, P.; Inaugural Conference of the IMP Group in Asia (2002 : Perth, W.A.)
2004A new model of fan loyalty: Emotionally bonded involvementArgus, K.; Farrelly, F.; Quester, P.; Wiley, J.; Australia and New Zealand Marketing Academy Conference (2004 : Wellington, N.Z.)