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Issue Date
Title
Author(s)
2001
Sponsorship opportunities and guidelines
Quester, P.
2000
Globalisation ou internationalisation: une mthode d'analyse fonde sur les profils d'implication
Aurifeille, J.
;
Quester, P.
;
Fabbe-Costes, N.
;
Colin, J.
;
Pache, G.
2007
Management of multi-sectoral innovation networks
Rampersad, G.
;
Quester, P.
;
Troshani, I.
;
Magnusson, D.
;
International CINet Conference (8th : 2007 : Gothenburg, Sweden)
2000
The art and craft of sponsorship
Quester, P.
2007
Country image and consumer-based brand equity: relationships and implications for international marketing
Pappu, R.
;
Quester, P.
;
Cooksey, R.
2001
The product involvement/brand loyalty link: An empirical examination
Quester, P.
;
Karunaratna, A.
;
Lim, A.
;
Chetty, S.
;
Collins, B.
;
Australian and New Zealand Marketing Academy Conference (2001 : Auckland, New Zealand)
2001
A collaborative interest model of relational coordination: Examining relational norms as actor bonds
Medlin, C.
;
Quester, P.
;
Hakansson, H.
;
Solberg, C.
;
Huemer, L.
;
Annual Industrial Marketing & Purchasing Conference (17th : 2001 : Oslo, Norway)
2005
Science marketing: Best practice, research agenda and a conceptual framework
Baaken, T.
;
Plewa, C.
;
Quester, P.
;
DeMoranville, C.
;
Biennial World Marketing Congress (12th : 2005 : Muenster, Germany)
2002
Inter-firm trust: two theoretical dimensions versus a global measure
Medlin, C.
;
Quester, P.
;
Batt, P.
;
Inaugural Conference of the IMP Group in Asia (2002 : Perth, W.A.)
2004
A new model of fan loyalty: Emotionally bonded involvement
Argus, K.
;
Farrelly, F.
;
Quester, P.
;
Wiley, J.
;
Australia and New Zealand Marketing Academy Conference (2004 : Wellington, N.Z.)
Discover
Author
19
Plewa, C.
18
Farrelly, F.
11
Karunaratna, A.
8
Aurifeille, J.
8
Lu, V.
8
Medlin, C.
8
Pappu, R.
7
Chen, S.
6
Bal, C.
6
Crouch, R.
.
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Subject
7
Australia
5
Sponsorship
5
sponsorship
4
Consumer behaviour
4
Market orientation
4
market orientation
3
Commitment
3
Country of origin
3
effectiveness
3
relationship marketing
.
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Date issued
15
2009
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2008
14
2007
15
2006
22
2005
10
2004
11
2003
7
2002
12
2001
10
2000
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