Adelaide Research & Scholarship
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https://hdl.handle.net/2440/41058
| Type: | Conference paper |
| Title: | The product involvement/brand loyalty link: An empirical examination |
| Author: | Quester, P. Karunaratna, A. Lim, A. |
| Citation: | Conference Proceedings: Australian and New Zealand Marketing Academy Conference. 1st - 5th December 2001, Massey University [online] / Sylvie Chetty and Brett Collins (eds.), www1-www8 |
| Publisher: | COLLEGE OF BUSINESS MASSEY UNIVERSITY NEW ZEALAND |
| Publisher Place: | MASSEY UNIVERSITY NEW ZEALAND |
| Issue Date: | 2001 |
| ISBN: | 0473082063 |
| Conference Name: | Australian and New Zealand Marketing Academy Conference (2001 : Auckland, New Zealand) |
| Editor: | Chetty, S. Collins, B. |
| Description: | Initially published as a CD-ROM. Has since been made available online. |
| Description (link): | http://smib.vuw.ac.nz:8081/WWW/ANZMAC2001/home.htm |
| Appears in Collections: | Aurora harvest 6 Business School publications |
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