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Issue Date
Title
Author(s)
2005
Developing a value-based measure of market orientation in an interactive service relationship
Chen, S.
;
Quester, P.
2003
The effects of market orientation on trust and commitment: the case of the sponsorship business-to-business relationship
Farrelly, F.
;
Quester, P.
2003
Collaborative communication in sponsor relations
Farrelly, F.
;
Quester, P.
;
Mavondo, F.
2009
A value-based perspective of market orientation and customer service
Chen, S.
;
Quester, P.
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Author
4
Quester, P.
2
Chen, S.
2
Farrelly, F.
1
Mavondo, F.
Subject
2
Commitment
2
Sponsorship
2
Trust
1
Australia
1
Collaboration
1
Communication
1
Customer service
1
Customer value
1
Employees
1
Marketing strategy
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Date issued
1
2009
1
2005
2
2003