1. Adelaide Research & Scholarship

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Results 1-10 of 29 (Search time: 0.002 seconds).
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PreviewIssue DateTitleAuthor(s)
2011Advancing and consolidating knowledge about customer engagementBrodie, R.; Hollebeek, L.
2016Nature and purpose of engagement platformsBreidbach, C.; Brodie, R.; Brodie, R.; Hollebeek, L.; Conduit, J.
2002Interaction and actor bond developmentMedlin, C.; Hooley, G.; Brodie, R.; Gabbott, M.; ANZMAC and EMAC joint research symposium (2002 : Perth, W.A.)
2011National branding for New Zealand exports: developing distinctive meaningsBrodie, R.; Sharma, R.
2012Value co-creation: using a viable systems approach to draw implications from organizational theoriesPels, J.; Polese, F.; Brodie, R.
2008International comparison of consumer choice for wine: a twelve country comparisonGoodman, S.; Lockshin, L.; Cohen, E.; Fensterseifer, J.; Ma, H.; d'Hauteville, F.; Sirieix, L.; Orth, U.; Casini, L.; Corsi, A.; Jaeger, S.; Danaher, P.; Brodie, R.; Olsen, J.; Thach, L.; Perrouty, J.; Goodwin, R.; International Conference of the Academy of Wine Business Research (4th : 2008 : Siena, Italy)
2016Social media engagement: a construct of positively and negatively valenced engagement behavioursDolan, R.; Conduit, J.; Fahy, J.; Brodie, R.; Hollebeek, L.; Conduit, J.
2016Actor engagement as a microfoundation for value co-creationStorbacka, K.; Brodie, R.; Böhmann, T.; Maglio, P.; Nenonen, S.
2008Contemporary Marketing Practices research program: a review of the first decadeBrodie, R.; Coviello, N.; Winklhofer, H.; Brodie, R.
2014Beyond virtuality: from engagement platforms to engagement ecosystemsF. Breidbach, C.; Brodie, R.; Hollebeek, L.; Gummesson, E.; Mele, C.; Polese, F.

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