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Issue Date
Title
Author(s)
1997
Scaling numerical variables and information loss: an appraisal of Morrison's work
Quester, P.
;
Dion, E.
2006
Case development: An innovative approach to case studies and experiences from a graduate marketing ethics course
Plewa, C.
;
Quester, P.
2009
When happiness rhymes with sponsorship effectiveness: An investigation into how emotional valence influences sponsor memorisation
Bal, C.
;
Quester, P.
;
Plewa, C.
;
ANZMAC Conference (2009 : Melbourne, Australia)
2013
Changing consumer perceptions of CSR image by communicating corporate volunteering involvement
Johnson, C.
;
Plewa, C.
;
Conduit, J.
;
Quester, P.
;
Karaosmanoğlu, E.
;
Elmadağ Ba, A.B.
;
European Marketing Academy Conference (4 Jun 2013 - 7 Jun 2013 : Istanbul, Turkey)
2005
Brand-personal values fit and brand meanings: exploring the role individual values play in ongoing brand loyalty in extreme sports subcultures
Quester, P.
;
Beverland, M.
;
Farrelly, F.
;
Pechmann, C.
;
Price, L.
;
33rd Annual Conference of the Association-for-Consumer-Research (29 Sep 2005 - 2 Oct 2005 : Crowne Plaza Hotel, San Antonio, Texas)
2009
Organizational drivers of relationship trust: An investigation of Australian service exporters
Lu, V.
;
Quester, P.
;
AIB 2009 Annual Meeting (51st : 2009 : San Diego, USA)
2008
Managing customer service from a value-based perspective of market orientation
Chen, S.
;
Quester, P.
;
Global Marketing Conference (2008 : Shanghai, China)
2006
Defining Authenticity: An Ethnographic Study of Australian Hip Hop
Arthur, D.
;
Quester, P.
;
ACR Conference-Borderless Consumption : Sydney, Australia)
2008
Un cadre d'analyse de l'efficacité persuasive du pseudo-parrainage
Mazodier, M.
;
Quester, P.
2008
Organisational drivers of service firms' export performance
Lu, V.
;
Quester, P.
;
Australia and New Zealand Marketing Academy Conference (2008 : Sydney, N.S.W)
Discover
Author
27
Plewa, C.
25
Farrelly, F.
11
Crouch, R.
11
Karunaratna, A.
10
Pappu, R.
9
Lu, V.
9
Medlin, C.
8
Aurifeille, J.
8
Bal, C.
8
Chen, S.
.
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Subject
10
Australia
7
Sponsorship
6
sponsorship
4
Advertising
4
Consumer behaviour
4
Market orientation
4
market orientation
4
Trust
3
Commitment
3
communication
.
next >
Date issued
31
2010 - 2018
130
2000 - 2009
29
1996 - 1999