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Results 41-50 of 190 (Search time: 0.003 seconds).
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PreviewIssue DateTitleAuthor(s)
1997Scaling numerical variables and information loss: an appraisal of Morrison's workQuester, P.; Dion, E.
2006Case development: An innovative approach to case studies and experiences from a graduate marketing ethics coursePlewa, C.; Quester, P.
2009When happiness rhymes with sponsorship effectiveness: An investigation into how emotional valence influences sponsor memorisationBal, C.; Quester, P.; Plewa, C.; ANZMAC Conference (2009 : Melbourne, Australia)
2013Changing consumer perceptions of CSR image by communicating corporate volunteering involvementJohnson, C.; Plewa, C.; Conduit, J.; Quester, P.; Karaosmanoğlu, E.; Elmadağ Ba, A.B.; European Marketing Academy Conference (4 Jun 2013 - 7 Jun 2013 : Istanbul, Turkey)
2005Brand-personal values fit and brand meanings: exploring the role individual values play in ongoing brand loyalty in extreme sports subculturesQuester, P.; Beverland, M.; Farrelly, F.; Pechmann, C.; Price, L.; 33rd Annual Conference of the Association-for-Consumer-Research (29 Sep 2005 - 2 Oct 2005 : Crowne Plaza Hotel, San Antonio, Texas)
2009Organizational drivers of relationship trust: An investigation of Australian service exportersLu, V.; Quester, P.; AIB 2009 Annual Meeting (51st : 2009 : San Diego, USA)
2008Managing customer service from a value-based perspective of market orientationChen, S.; Quester, P.; Global Marketing Conference (2008 : Shanghai, China)
2006Defining Authenticity: An Ethnographic Study of Australian Hip HopArthur, D.; Quester, P.; ACR Conference-Borderless Consumption : Sydney, Australia)
2008Un cadre d'analyse de l'efficacité persuasive du pseudo-parrainageMazodier, M.; Quester, P.
2008Organisational drivers of service firms' export performanceLu, V.; Quester, P.; Australia and New Zealand Marketing Academy Conference (2008 : Sydney, N.S.W)