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Preview	Issue Date	Title	Author(s)
	2004	New insights for managing sport sponsorship: Applying the resource based view of the firm	Argus, K.; Farrelly, F.; Quester, P.; Wiley, J.; Australia and New Zealand Marketing Academy Conference (2004 : Wellington, N.Z.)
	2004	Modelling successful innovation-oriented university-industry relationships	Plewa, C.; Quester, P.; Chapman, R.; International CI Net Conference (5th : 2004 : Sydney, N.S.W.)
	2004	Experiments versus surveys: Validity issues in research in marketing	Quester, P.; Sharma, R.; Chahal, H.
	2004	A new model of fan loyalty: Emotionally bonded involvement	Argus, K.; Farrelly, F.; Quester, P.; Wiley, J.; Australia and New Zealand Marketing Academy Conference (2004 : Wellington, N.Z.)
	2004	Marketing orientation in university-industry linkages	Plewa, C.; Quester, P.; Baaken, T.; Wiley, J.; Australia and New Zealand Marketing Academy Conference (2004 : Wellington, N.Z.)
	2004	Product involvement and humour in advertising: An Australian empirical study	Cochrane, L.; Quester, P.
	2004	'Champions' and university-industry relationships	Plewa, C.; Quester, P.; Varey, R.; International Colloquium in Relationship Marketing (2004 : Hamilton, N.Z.)
	2004	Competitive advantage through sponsorship: A conceptual model and research propositions	Fahy, J.; Farrelly, F.; Quester, P.
	2004	Do product components and their country-of-origin influence product evaluations?	Karunaratna, A.; Quester, P.; Johnson, L.
	2004	Who's afraid of that ad? Applying segmentation to the protection motivation model	Arthur, D.; Quester, P.