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Issue Date
Title
Author(s)
2005
Examining international alliances through sponsorship
Farrelly, F.
;
Quester, P.
;
Amis, J.
;
Cornwell, T.
2005
Exploring consumer fanaticism: A fresh perspective on the concept of loyalty
Chung, E.
;
Farrelly, F.
;
Beverland, M.
;
Quester, P.
;
Purchase, S.
;
Australia and New Zealand Marketing Academy Conference (2005 : Fremantle, W.A.)
2005
Brand-personal values fit and brand meanings: exploring the role individual values play in ongoing brand loyalty in extreme sports subcultures
Quester, P.
;
Beverland, M.
;
Farrelly, F.
;
Pechmann, C.
;
Price, L.
;
33rd Annual Conference of the Association-for-Consumer-Research (29 Sep 2005 - 2 Oct 2005 : Crowne Plaza Hotel, San Antonio, Texas)
2005
Investigating large scale sponsorship relationships as co-marking alliances
Farrelly, F.
;
Quester, P.
2005
Defending the Co-Branding Benefits of Sponsorship B2B Partnerships: The Case of Ambush Marketing
Farrelly, F.
;
Quester, P.
;
Greyser, S.
2005
Examining important relationship quality constructs of the focal sponsorship exchange
Farrelly, F.
;
Quester, P.
Discover
Author
6
Quester, P.
2
Beverland, M.
1
33rd Annual Conference of the Ass...
1
Amis, J.
1
Australia and New Zealand Marketi...
1
Chung, E.
1
Cornwell, T.
1
Greyser, S.
1
Pechmann, C.
1
Price, L.
.
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Subject
2
Sponsorship
1
Alliances
1
Co-marketing
1
Commitment
1
Relationship
1
Satisfaction
1
Sports
1
Trust