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Issue Date
Title
Author(s)
2008
Exploring consumer fanaticism: Extraordinary devotion in the consumption context
Chung, E.
;
Beverland, M.
;
Farrelly, F.
;
Quester, P.
;
Lee, A.Y.
;
Soman, D.
2008
Les reactions d'une communite de marques face a l'evolution de cette marque: une etude exploratoire du Club Med
Fleck, N.
;
Quester, P.
;
International Congress Marketing Trends (7th : 2008 : Venice, Italy)
2008
An exploratory model of consumer fanaticism: the processes leading to high-end loyalty
Chung, E.
;
Beverland, M.
;
Farrelly, F.
;
Quester, P.
;
Australia and New Zealand Marketing Academy Conference (2008 : Sydney, N.S.W)
2008
Managing customer service from a value-based perspective of market orientation
Chen, S.
;
Quester, P.
;
Global Marketing Conference (2008 : Shanghai, China)
2008
Un cadre d'analyse de l'efficacité persuasive du pseudo-parrainage
Mazodier, M.
;
Quester, P.
2008
Organisational drivers of service firms' export performance
Lu, V.
;
Quester, P.
;
Australia and New Zealand Marketing Academy Conference (2008 : Sydney, N.S.W)
2008
Consumer Sensory Evaluations of Wine Quality: The Respective Influence of Price and Country of Origin
Crouch, R.
;
Quester, P.
2008
Managing inter-firm relationships for service export success
Lu, V.
;
Quester, P.
;
Medlin, C.
;
Academy of International Business Annual Meeting (50th : 2008 : Milan, Italy)
2008
Emotions and sponsorship marketing. Toward a better understanding of sponsorship persuasion process
Bal, C.
;
Steyer, A.
;
Quester, P.
;
Plewa, C.
;
Australia and New Zealand Marketing Academy Conference (2008 : Sydney, N.S.W)
2008
Measuring the influence of emotions on attitude toward sponsors
Bal, C.
;
Quester, P.
;
Plewa, C.
;
Australia and New Zealand Marketing Academy Conference (2008 : Sydney, N.S.W)
Discover
Author
4
Australia and New Zealand Marketi...
3
Farrelly, F.
3
Lu, V.
3
Plewa, C.
2
Academy of International Business...
2
Bal, C.
2
Beverland, M.
2
Chung, E.
2
Medlin, C.
1
Chen, S.
.
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Subject
1
Ambush Marketing; Sponsorship; De...
1
Brand community
1
Club Med.
1
economic and non-economic satisfa...
1
market orientation
1
Mathematical modelling
1
netnography,
1
Pseudo-parrainage; Parrainage; Pu...
1
qualitative methods
1
Relationship marketing
.
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