1. Adelaide Research & Scholarship

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Results 1-10 of 15 (Search time: 0.004 seconds).
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PreviewIssue DateTitleAuthor(s)
2009We play the same game, but do we share the same passion? A comparison of French and Australian emotional rections during sport eventsBal, C.; Quester, P.; Plewa, C.; ANZMAC Conference (2009 : Melbourne, Australia)
2009Market drivers of service export performance: An eclectic perspectiveLu, V.; Quester, P.; Karunaratna, A.; ANZMAC Conference (2009 : Melbourne, Australia)
2009When happiness rhymes with sponsorship effectiveness: An investigation into how emotional valence influences sponsor memorisationBal, C.; Quester, P.; Plewa, C.; ANZMAC Conference (2009 : Melbourne, Australia)
2009Organizational drivers of relationship trust: An investigation of Australian service exportersLu, V.; Quester, P.; AIB 2009 Annual Meeting (51st : 2009 : San Diego, USA)
2009Quand félicité rime avec efficacité: étude de l'influence de la valence émotionnelle sur la mémorisation des sponsorsBal, C.; Quester, P.; Plewa, C.; Steyer, A.; AFM Conference (2009 : London, United Kingdom)
2009Event-related emotions: A key metric to assess sponsorship effectivenessBal, C.; Quester, P.; Plewa, C.
2009Investigating the role of government policies in service export performanceLu, V.; Quester, P.; Medlin, C.; European Marketing Academy Conference (38th : 2009 : Nantes, France)
2009Comment Lutter. Contre Le Pseudo-Parrainage?Mazodier, M.; Quester, P.
2009Exploring organisational drivers of trust in cross-border business-to-business relationships: The case of service exportersQuester, P.; Lu, V.; European Marketing Academy Conference (38th : 2009 : Nantes, France)
2009Les effets de la revelation du pseudo-parrainage sur les attitudes envers la marqueMazodier, M.; Chandon, J.; Quester, P.; International Congress Marketing Trends (8th : 2009 : Paris, France)

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