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Issue Date
Title
Author(s)
2014
Consumer processing of interior service environments: the interplay among visual complexity, processing fluency, and attractiveness
Orth, U.
;
Wirtz, J.
2014
Advancing the aesthetic middle principle: trade-offs in design attractiveness and strength
Giese, J.
;
Malkewitz, K.
;
Orth, U.
;
Henderson, P.
2014
Persuasive mechanisms of nostalgic brand packages
Orth, U.
;
Gal, S.
2014
Is beauty in the aisles of the retailer?: package processing in visually complex contexts
Orth, U.
;
Crouch, R.
Discover
Author
1
Crouch, R.
1
Gal, S.
1
Giese, J.
1
Henderson, P.
1
Malkewitz, K.
1
Wirtz, J.
Subject
1
Attractiveness; design; field dep...
1
design strength; design attractiv...
1
Interior design; complexity; affe...