Adelaide Research & Scholarship
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https://hdl.handle.net/2440/1205
| Type: | Journal article |
| Title: | Global vs international segmentation: A cross national exploratory study |
| Author: | Aurifeille, J. Quester, P. Lockshin, L. Spawton, T. |
| Citation: | International Marketing Review, 2002; 19(4):369-386 |
| Publisher: | MCB Univ Press Ltd |
| Issue Date: | 2002 |
| ISSN: | 0265-1335 |
| Appears in Collections: | Aurora harvest 7 Business School publications |
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