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Issue Date
Title
Author(s)
2008
Measuring the influence of emotions on attitude toward sponsors
Bal, C.
;
Quester, P.
;
Plewa, C.
;
Australia and New Zealand Marketing Academy Conference (2008 : Sydney, N.S.W)
2009
The doctor-patient relationship: Participation, compliance and satisfaction
Johnson, D.
;
Plewa, C.
;
Goodman, S.
;
ANZMAC Conference (2009 : Melbourne, Australia)
2005
Science marketing: Best practice, research agenda and a conceptual framework
Baaken, T.
;
Plewa, C.
;
Quester, P.
;
DeMoranville, C.
;
Biennial World Marketing Congress (12th : 2005 : Muenster, Germany)
2007
Key success factors for research institutions in research commercialization and industry linkages: outcomes of a German/Australian cooperative project
Baaken, T.
;
Plewa, C.
;
Sherif, M.
;
Khalil, T.
2005
Differences in perceived benefits from university-industry relationships
Plewa, C.
;
Purchase, S.
;
Australia and New Zealand Marketing Academy Conference (2005 : Fremantle, W.A.)
2006
Exploring barriers and opportunities for relationship marketing implementation: A conceptual framework for events
Plewa, C.
;
Ho, C.
;
Australasian Business and Behavioural Sciences Association Conference (2nd : 2006 : Adelaide, Australia)
2004
Marketing orientation in university-industry linkages
Plewa, C.
;
Quester, P.
;
Baaken, T.
;
Wiley, J.
;
Australia and New Zealand Marketing Academy Conference (2004 : Wellington, N.Z.)
2006
How to create market value from innovation: A conceptual framework and the influence of consultancies
Plewa, C.
;
Horner, N.
;
Francis, A.
;
Corso, M.
;
Martini, A.
;
Pellegrini, L.
;
International CINet Conference (7th : 2006 : Lucca, Italy)
2004
'Champions' and university-industry relationships
Plewa, C.
;
Quester, P.
;
Varey, R.
;
International Colloquium in Relationship Marketing (2004 : Hamilton, N.Z.)
2007
Exploring organisational culture difference and relationship performance: Perspectives from service industries
Plewa, C.
;
Rao Hill, S.
;
Ken Deans,
;
ANZMAC 2007 (Dec. 2007 : Dunedin, NZ)
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Author
19
Quester, P.
7
Baaken, T.
6
Bal, C.
5
ANZMAC Conference (2009 : Melbour...
4
Australia and New Zealand Marketi...
3
Medlin, C.
2
ANZMAC 2007 (Dec. 2007 : Dunedin,...
2
Australasian Business and Behavio...
2
Australia and New Zealand Marketi...
2
Corso, M.
.
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Subject
4
relationship marketing
4
satisfaction
4
university-industry relationships
3
market orientation
3
research customers
2
Australia
2
commercialisation
2
commitment
2
effectiveness
2
Emotion
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Date issued
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2009
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