1. Adelaide Research & Scholarship

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Results 31-40 of 86 (Search time: 0.009 seconds).
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PreviewIssue DateTitleAuthor(s)
2008Measuring the influence of emotions on attitude toward sponsorsBal, C.; Quester, P.; Plewa, C.; Australia and New Zealand Marketing Academy Conference (2008 : Sydney, N.S.W)
2009The doctor-patient relationship: Participation, compliance and satisfactionJohnson, D.; Plewa, C.; Goodman, S.; ANZMAC Conference (2009 : Melbourne, Australia)
2016Grassroots sports: achieving corporate social responsibility through sponsorshipMazodier, M.; Plewa, C.; Palmer, K.; Quester, P.G.; Chadwick, S.; Chanavat, N.; Desbordes, M.
2014Self-congruence theory: towards a greater understanding of the global and malleable selves in a sports specific consumption contextPlewa, C.; Palmer, K.
2005Science marketing: Best practice, research agenda and a conceptual frameworkBaaken, T.; Plewa, C.; Quester, P.; DeMoranville, C.; Biennial World Marketing Congress (12th : 2005 : Muenster, Germany)
2007Key success factors for research institutions in research commercialization and industry linkages: outcomes of a German/Australian cooperative projectBaaken, T.; Plewa, C.; Sherif, M.; Khalil, T.
2005Differences in perceived benefits from university-industry relationshipsPlewa, C.; Purchase, S.; Australia and New Zealand Marketing Academy Conference (2005 : Fremantle, W.A.)
2006Exploring barriers and opportunities for relationship marketing implementation: A conceptual framework for eventsPlewa, C.; Ho, C.; Australasian Business and Behavioural Sciences Association Conference (2nd : 2006 : Adelaide, Australia)
2004Marketing orientation in university-industry linkagesPlewa, C.; Quester, P.; Baaken, T.; Wiley, J.; Australia and New Zealand Marketing Academy Conference (2004 : Wellington, N.Z.)
2006How to create market value from innovation: A conceptual framework and the influence of consultanciesPlewa, C.; Horner, N.; Francis, A.; Corso, M.; Martini, A.; Pellegrini, L.; International CINet Conference (7th : 2006 : Lucca, Italy)

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