Adelaide Research & Scholarship
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https://hdl.handle.net/2440/29430
| Type: | Conference paper |
| Title: | Brand equity through sponsorship signalling: The importance of leverage |
| Author: | Thompson, B. Quester, P. |
| Citation: | Proceedings of the 2002 Australian and New Zealand Marketing Academy Conference [online] / R.N. Shaw, S. Adam, and H. McDonald (eds.): pp. 2951-2959 |
| Publisher: | Australian and New Zealand Marketing Academy |
| Publisher Place: | CDROM |
| Issue Date: | 2002 |
| ISBN: | 0730025624 |
| Conference Name: | Australian and New Zealand Marketing Academy Conference (2002 : Melbourne, Vic.) |
| Editor: | Shaw, R. Adam, S. McDonald, H. |
| Description: | Initially distributed as a CD ROM. Has since been published online. |
| Appears in Collections: | Aurora harvest 2 Business School publications |
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