Please use this identifier to cite or link to this item:
https://hdl.handle.net/2440/43946
Type: | Conference paper |
Title: | E-service export performance: A preliminary conceptual framework |
Author: | Rao Hill, S. Lu, V. |
Citation: | Australian and New Zealand Marketing Academy (ANZMAC) Conference 2007: 3Rs - reputation, responsibility, relevance / Maree Thyne, Kenneth R. Deans and Juergen Gnoth (eds.):pp.2997-3006 |
Publisher: | ANZMA |
Publisher Place: | CDROM |
Issue Date: | 2007 |
Conference Name: | Australian & New Zealand Marketing Academy Conference (2007 : University of Otago, Dunedin, NZ) |
Editor: | Thyne, D. Deans, D. |
Statement of Responsibility: | Sally Rao and Vinh Lu |
Abstract: | As the global marketplace becomes increasingly more integrated, exporting has emerged as the most popular expansion strategy for international firms. In this context, e-services have emerged as a profitable and competitive industry attracting considerable attention. However, literature has not reached a consensus on how to best categorise e-services, and surprisingly the performance of e-service providers has not been nvestigated in an exporting context. This study attempts to fill these gaps by proposing a categorisation scheme for e-services, and suggesting a conceptual framework about the performance of e-services exporters. |
Description: | ANZMAC 2007: Reputation, Responsibility, Relevance Invalid ISBN 9781877156299 as shown on the publication |
Rights: | © 2007 ANZMAC |
Published version: | http://pandora.nla.gov.au/pan/25410/20080806-0000/smib.vuw.ac.nz_8081/WWW/ANZMAC2007/listByAuthor.html |
Appears in Collections: | Aurora harvest Business School publications |
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